Skip to main content

AAAS

nfn-casestudy-aaas-fightforscience-hero-l

The American Association for the Advancement of Science (AAAS), a global organization working to move science forward, hired us to help them rethink how they shared relevant impact. Most critically, they needed compelling stories that cut through the noise of a global pandemic to reach scientists, legislators, and other key decision makers from their headquarters in Washington D.C. Our case hinged on one key idea: we need to protect science because science protects us.

Project Details
Industry
  • Nonprofit
Services
  • Strategy
  • Print Design
  • Writing
Collaborators

Case Statement Kit

We created a case statement designed to inspire. Instead of something disposable, the outer envelope contained three fold-out posters that spoke to the power of science. Scientists and supporters of AAAS hung these in their labs and workspaces as a reminder of the importance of their work.

nfn-casestudy-aaas-fightforscience-02
nfn-casestudy-aaas-fightforscience-03
nfn-casestudy-aaas-fightforscience-07
nfn-casestudy-aaas-fightforscience-08
nfn-casestudy-aaas-fightforscience-09
nfn-casestudy-aaas-fightforscience-10

Posters

Using timely and top-of-mind issues, we told real stories of how AAAS impacts life across the country. The case statement worked for both in-person meetings and direct-to-donor mailing.

nfn-casestudy-aaas-fightforscience-11
nfn-casestudy-aaas-fightforscience-12
nfn-casestudy-aaas-fightforscience-13
nfn-casestudy-aaas-fightforscience-20
nfn-casestudy-aaas-fightforscience-14
nfn-casestudy-aaas-fightforscience-15
nfn-casestudy-aaas-fightforscience-16
nfn-casestudy-aaas-fightforscience-17
nfn-casestudy-aaas-fightforscience-18
nfn-casestudy-aaas-fightforscience-19

Results

$500,000
Raised over the course of 6 months