Antioch College, a private institution committed to experiential learning and social reform, had quite a reputation. Students were labeled “activists,” “troublemakers,” and “hippies.” But the truth is, Antiochians cannot be defined. The school began a rebirth in 2011, with an incoming class of 35 students who wanted a new kind of college. So we helped them create a brand campaign to support enrollment and retention as well as alumni engagement and fundraising. As we got to know Antioch’s students, faculty, and alumni, we saw first-hand what they all have in common — they all have something to say.
- Education
- Strategy
- Print Design
Admissions Materials
We created multi-layered admissions communications that put the voices of students on equal ground with the school. Hand-written margin notes from actual students told a rich story in a non-traditional format.
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Student Stories
We interviewed a small group of Antioch students and created a piece that is 100% their voices, right down to the handwriting and annotated photos. Portraits were shot on campus and then personally annotated by each student.
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Campus Visit Map
We asked students to tell us what they loved about Antioch’s campus. They didn’t disappoint. We worked with them to show the full vibrancy of campus — not just what’s there, but what happens there.
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