Antioch College, a private institution committed to experiential learning and social reform, had quite a reputation. Students were labeled “activists,” “troublemakers,” and “hippies.” But the truth is, Antiochians cannot be defined. The school began a rebirth in 2011, with an incoming class of 35 students who wanted a new kind of college. So we helped them create a brand campaign to support enrollment and retention as well as alumni engagement and fundraising. As we got to know Antioch’s students, faculty, and alumni, we saw first-hand what they all have in common — they all have something to say.
- Print Design
We created multi-layered admissions communications that put the voices of students on equal ground with the school. Hand-written margin notes from actual students told a rich story in a non-traditional format.
We interviewed a small group of Antioch students and created a piece that is 100% their voices, right down to the handwriting and annotated photos. Portraits were shot on campus and then personally annotated by each student.
Campus Visit Map
We asked students to tell us what they loved about Antioch’s campus. They didn’t disappoint. We worked with them to show the full vibrancy of campus — not just what’s there, but what happens there.