From the very beginning, we've helped Braided River Brewing Company craft a compelling brand that is true to it's Alabama roots and takes care of the amazing environment around them. Located in a previously dry county, they're in the unique position of joining the market as one of only a handful of craft breweries on the Alabama Gulf Coast. We've worked with Braided River over the past five years to build their brand from the ground up.
Braided River's name was inspired by the iconic landscapes of the Mobile River Delta, one of the most diverse ecosystems on the planet. We built a brand strategy on the concepts of community, nature, and a passion for a balanced life. The result is a visual identity that is distinctly local and regionally recognizable.
Packaging is critical for a craft brewery. They need to stand out on the shelf, quickly and cleary differentiate the brand, and be memorable. The Braided River can design is an extension of the logo, creating a gridded template that balances on the brand name, illustration, and pattern.
We created cans for Braided River's year-round product offering, with a label system that is clear, consistent, and recognizable. And we created a system for limited-release beers that feels like part of the family but uses vivid color to capture the unique flavor of that particular beer.
“Branding and design helped attract and retain investors by proving how BRBC is different from competitors. The brand vibe and visual appeal are a big part of our growth. We get a lot of compliments on how much people love our labels, and it's a big reason they want to pick up our beer from a grocery store shelf.”