Nonfiction is a brand and design agency creating a world with less noise and more meaning. We use strategy and creativity to help big thinkers, change makers, and risk takers give form to the future.

What We Believe

Simplicity

Make everything as simple as possible, but no simpler.

Courage

Different isn’t always better, but better is always different

Insight

Creativity without strategy has nothing to say. Strategy without creativity means no one hears it.

Method

Smarter processes enable smarter, more sophisticated outcomes.

Craft

Each choice, each element, and each word adds soul to the final product.

Our Expertise

01

Brand Creation

We bring the intangible to life to create clarity, alignment, and transformation. You break through the noise to become more desirable and impactful.

You’re just getting started and need to stand out. Maybe your current brand doesn’t reflect who you are any more. Or you have a new strategic plan that doesn’t align with your brand. We’ll help. Together, we’ll reimagine your brand strategy and brand identity system to launch you forward with focus, impact, and meaning.

  • Brand Audits
  • Brand Architecture
  • Brand Strategy and Positioning
  • Naming
  • Verbal Identity + Tone of Voice
  • Visual Identity + Logos
  • Branded Campaigns
  • Brand Guidelines
  • Creative Direction
02

Brand Experience

We use ideas and creativity to help organizations, institutions, and companies of all sizes communicate better. You grow a magnetic and fluid brand that can’t be ignored.

You need help with the tactical rollout of your brand. Maybe you need support for things that keep it rolling. Or you have a special project that needs exceptional attention. We mix strategic message with creative magic. Together, we’ll use strategy, words, and design to connect with the people that matter most.

  • Web Design + Development
  • Copywriting + Content Strategy
  • Print Design
  • Books and Editorial Design
  • Photography Art Direction
  • Packaging Design
  • Social Media Tools
  • Illustration
  • Branded Environments
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  • Selected Clients

Leadership

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Jeff Packard
Partner, Strategy Director
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Neil Wengerd
Partner, Creative Director
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Jeff Packard
Partner, Strategy Director

Jeff Packard is a partner and Nonfiction's strategy director. He spent the first half of his career as design director at an internationally known arts center and the second half working on strategic corporate and startup brands. These experiences shaped his belief that creativity and strategy are undeniably linked. His passion is making sure that ground-breaking design is aligned with short- and long-term business goals.

Jeff has also been a marathon runner, race car driver, mountain biker, and spontaneous 8,000 mile road tripper. He has lived in Columbus, Philadelphia, and Boston, but his heart is in the mountains out west.

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Neil Wengerd
Partner, Creative Director

Neil Wengerd is a partner, creative director, and resident dad joke expert. He’s known for making obscure movie references, always having a stack of unread books near by, and having every Seinfeld episode memorized. He’s a husband to one and dad to two. Somehow, he still gets seven hours of sleep every night.

Neil learned the power of hard work from his coal-mining and woodworking family. He leads the studio and creative team with an even keel, and he’s developed brands for scrappy startups, rowdy iconoclasts, established juggernauts, and everything in between. Frankly, he’s too curious to be pigeonholed. With a thoughtful approach and unique instinct for design, Neil has helped Nonfiction cement its reputation for smart, meaningful, and beautiful design.